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MGT 637 AIU Online Week 3 Marketing Deliverables of A Project Discussion

 

Minimum Weekly DB Expectations

  • Post an original and thoughtful Main Post to the DB prompt.
  • Respond to at least 2 other posts from learners and/or the instructor (Response Posts).
  • The first contribution (Main Post or Response Post) must be posted before midnight (Central time) on Friday of each week.
  • Two additional responses are required after Friday of each week.
  • For DB assignment prompts with a Part One and Part Two, Part One should be addressed in the first week of the unit with a Main Post and minimum of 2 Response Posts, and Part Two should be addressed in the second week of the unit with a Main Post and a minimum of 2 Response Posts.

More on DBs

At the end of each unit, DB participation is assessed based on level of engagement and the quality of the contribution to the discussion. DBs allow learners to learn through sharing ideas and experiences as they relate to course content. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB are accepted after the end of the unit. Learners must demonstrate an appropriate depth of understanding of course content to receive credit for having submitted substantive posts. Typically, this is achieved with 3–4 strong paragraphs for Main Posts and 2–3 strong paragraphs for Response Posts.

Discussion Board Question

You are developing the scope statement for the project, and now you are up to the marketing deliverables. You have met with the director of Sales and Marketing and have a general sense of what marketing will be needed to effectively launch the upgraded product. There will be a series of newsletters sent to the global customer base announcing the upgraded product. There will also be advertisements in the “usual” publications that will highlight the new features. The marketing team will attend an annual trade show and feature the upgraded product. Other marketing activities, such as updated collateral and press releases, are yet to be determined.

You have a follow-up meeting with the director next week. At that time, you will review a detailed write-up of the scope that describes what is included, as well as what is excluded.

Go to the discussion board and describe each of the key deliverables in detail. Be sure to include what is included in the scope of the deliverable as well as what is not included in the scope. Describe how you and the director will determine whether or not other marketing activities will be brought into the scope of the project. Finally, describe how you will gain consensus from the director on the scope. Provide substantive responses to colleagues’ posts regarding either how they will gain further details on the scope or how they will gain consensus.