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MKT 310 Univeristy of Miami Consumer Behavior and Marketing Strategy Discussion

 

In analyzing and writing up this case, you need to answer the following questions:

  • Who is the best positioned firm in the voice wars? Weakest positioned? Consider Google, Apple, and Amazon.
  • Is voice a winner-take-all or winner-take-most market?
  • What should be Google’s strategy in voice? What is the business model? How should it be different from Amazon, Apple, and others?
  • Who is best positioned to win in the fight for the connected home?