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University of Phoenix Wk 3 Restaurant Business at Central Park Market Analysis Report

 

Content

  1. Purpose
    MBA Business Plan component Context
    One of the most important elements in a business plan is market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. Accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.