Business Finance Homework Help

You work for a firm that is in the process of developing a marketing strategy. You have been tasked with finding environmental trends and identifying specific factors that will influence the development of your marketing strategy. 

Review the material above and your course unit content. Conduct research from credible sources. Proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition).

Discussion Issues

1. Specify an industry and research to identify environmental factors from at least three trends related to three unique domains below (don’t just give three trends for one domain):
   1. sociocultural forces and demographic shifts
   2. economic trends
   3. competitive trends
   4. science and technology
   5. political and legal
   6. major global forces.
2. Describe and justify how these environmental factors will influence a marketing strategy. Be sure to cite your sources.

Macro Trend Sources 

Sociocultural Trends

The PEW RESEARCH CENTER (Links to an external site.) which is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

Economic trends

• The U.S. Federal Reserve (Links to an external site.) 
• The Economist (Links to an external site.) 
• International Monitory Fund (Links to an external site.)

Industry Consulting

• Deloitte (Links to an external site.) 
• McKinsey & Company (Links to an external site.)
• Boston Consulting Group  (Links to an external site.)