Business Finance Homework Help

According to the provided brand information, and textbook materials

Analyze the consumer behavior of the brand from the following aspects, and explain the demand for the brand of different demographic characteristics（different behavior）, what they want to see from the brand. . . ?

Define target market:

Target market consumer behavior

18-29………or 55+

1.Self-concept: what target consumer wants to be

2. self/ product congruence

3.personality:

MBTI: Focus of attention•Information processing•Decision making•Dealing with outer world

Brand personality:

4. Freud:ID Ego Superego

5. Motivational Research and Consumption Motives

6.Reflection

Each point provides some consumer behavior analysis. Do nt need a lot of content, just express it clearly.