Business Finance Homework Help

University of Houston Hospitality Marketing & Target Market Paper

 

The Directions are attached along with 2 examples of what is expected. Below I have put what my intended business is. You will be referring to this business to conduct research on what my potential target market would be.

Business Selection: My business selection is a 1920s speakeasy-themed hookah lounge. It will double as a bar that makes specialty cocktails that correspond with the theme of the lounge. In addition to it being a hookah lounge and bar, I plan to sell hookah accessories and supplies. Furthermore, I would like to partner with local food trucks, which will make up for me not selling food from my establishment.