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• Briefly describe the external environment of the organization (e.g., complexity, stability, uncertainty, task and general environment), including recent trends, disruptive forces etc. (Kevin)
• Describe the culture of the organization (Kevin + Spencer)
• Sony’s vision by founder Ibuka
  • To provide an environment where engineers can exercise their creativity wholeheartedly to develop technologies that satisfy the world and their own goals and visions
• Sony aims to create a working environment for employees to pursue new challenges that further develops their own passion and career
  • Strives to provide on the job training and education
    • Provides programs for employees to develop skills they are interested in
• Sony’s culture recently
  • Organizational culture is focused on customer satisfaction
    • 3 major focuses
      • Reliable
        • Seeks to satisfy customer needs and expectations
        • Ensures that employees are able to answer questions and respond to those customer expectations and concerns
        • Ex: Playstation
        • Redesign and provide necessities that meet player’s gaming expectations
      • Credible
        • Training for employees is based on customer feedback
        • Adjust standards and procedures based on customer feedback
      • Cordial
        • Seeks to provide better customer service.
        • Friendly interaction between employees and customers
        • Goal is to increase possibility of sales and to attract more customers into Sony stores.
    • The focus on customer satisfaction
      • Advantage
        • Increase sales
        • Through indirect marketing
        • Good customer experience = more chances of returning customer and new customers
        • Offers positive impact on employees
        • The focuses of culture between employee and customer is also exhibited between employee relationships between each other
      • Disadvantage
        • Lack of innovation (despite Sony’s mission and value statement)
        • Not enough institutional support on an innovative culture

Greenspan, Roberta. “Sony Corporation’s Pestel/Pestle Analysis & Recommendations.” Panmore Institute, 28 Feb. 2017, http://panmore.com/sony-corporation-pestel-pestle-analysis-recommendations.

Meyer, Pauline. “Sony’s Organizational Culture for Customer Satisfaction.” Panmore Institute, 21 Feb. 2017, http://panmore.com/sony-organizational-culture-customer-satisfaction.

“Organizational Culture Of Sony” (2015, January 17) Retrieved November 13, 2021, from https://www.paperdue.com/essay/oorganizational-culture-of-sony-2148289

“Our Culture and Values: Careers at Sony Pictures Entertainment.” Our Culture and Values | Careers at Sony Pictures Entertainment, https://www.sonypicturesjobs.com/who-we-are.

• Briefly describe the organization’s approach to power and change