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University of San Francisco Junior Copywriter at Abbot Mead Vickers Worksheet
Imagine you’ve just started as a junior copywriter at Abbott Mead Vickers, London. Your CD asks you to jump in and write 20 new headlines for the agency’s long-running The Economist campaign. Remember the campaign’s big idea is The Economist readers are smarter.
- You probably want to write more than 20 and submit your 20 strongest
- Number your final list so your CD doesn’t have to count to know you delivered the assignment
- Star the ones you think are best
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