Business Finance Homework Help

Read Deceitful Spammer or Marketing Genius? and complete the 4 questions at the end of the case study.

 Describe the ethical dilemma or dilemmas Rachel faced.

• Do you think Rachel’s boss’ “Cindy Anderson” strategy is ethically acceptable? Why or why not?
• What is Rachel’s obligation to her customers and what are Rachel ‘s obligations to the company?
• What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed “Cindy Anderson” strategy was deceitful or that she thought the strategy would cost the company customers? 

Format:

Introduction

Answer to question1

Answer to question2

Answer to question3

Answer to question4

References