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MGMT 3720 UNTD Management Practices Discussion Board

 

For a number of years, Scott McNealy has been Sun Microsystems’ leader and champion. Mr. McNealy carried the company through the wild 1990s and made profits for shareholders. Sun produced products that the industry wanted and needed and McNealy’s presence and vision kept Sun on the correct path. What happened to derail the Sun Express? Instead of listening to those who preached conservatism as the dot.com bubble burst in the early 2000s, McNealy conducted business as usual and with this approach made a big and costly mistake. Sun stock went from a high of $64 in 2000 to roughly $4 today. McNealy’s leadership style—optimism, daring, humor, and even outrageousness—that served Sun so well in the 1990s do not seem to be what Sun needs in the more cost-conscious 2000s. Friends have pleaded with McNealy to back off of his old approach a notch or two, but have failed to sway him. Is there any way out for Sun and Scott McNealy?

  1. Do an online search of Sun Microsystems current status (or see www.sun.com) and review Sun’s history.  Write two paragraphs reviewing management practices that have helped and hurt Sun in the past few years. [Review TWO current periodicals to determine views on Mr. McNealy’s leadership style and managerial decisions at Sun. Summarize your findings with at least two paragraphs.