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Purdue Global University Coca Cola Advertisement Discussion

 

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

In Chapter 11, you read about how product managers test their
advertising campaigns before actually implementing them in the market;
this consists of laboratory-based tests and real-world tests. Please
choose any current product or service on the market (or perhaps a
product/service that your employer sells) and find an advertisement for
it. This can be a print advertisement (e.g. magazine, newspaper, etc),
an online advertisement, a TV advertisement, or something else. Post a
URL link or picture of the ad (if not possible, provide a detailed
explanation of the ad), and describe what you think the company may have
learned/modified/implemented after conducting lab/real-world tests,
that resulted in the current ad. Remember to reply to a classmate’s
post as well.