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Prepare a written case analysis of Pfizer Vaccine’s ethical dilemma(s) surrounding marketing using the following guidelines:

WRITING A CASE STUDY ANALYSIS

As part of your course requirements, you will need to present your instructor with written case analyses. These are individual reports and are designed to address the course learning goals of communication and ethics. Whatever the situation, there are certain guidelines to follow in writing a case analysis that will improve the evaluation your work will receive from your instructor.

The structure of your written report is critical. All reports begin with an introduction to the case. In it, you outline briefly what the company/protagonist does, how it/they developed historically, what problems it/they is/are experiencing (this should relate to the chapter(s) you are referencing), and how you are going to approach the issues in the case write-up. This can be done in no more than one or two paragraphs.

The second and main part of the case write-up is the analysis section.  Make sure you use plenty of headings and subheadings to structure your analysis—the steps of the ethical decision making model should be your framework.  Your analysis should be evidenced by material from the chapters .

In the third part of the case write-up, choose an action. Be comprehensive, and make sure your solution is in line with the previous analysis so that the recommendations fit together and move logically from one to the next. The recommendations section is very revealing because your instructor will have a good idea of how much work you put into the case from the quality of your recommendation for action.