Business Research Assignment

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Goal: To improve understanding of the business side of the hospitality industry. Choose one from the following list of companies:

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Omni Hotels Carlson Restaurant Group

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Marriot Brinker

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Hilton Applebee’s

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IHG Thomas Keller Rest. Group

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Holiday Inn Fearings Restaurant

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Best Western

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Instructions:

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Prepare a 12-slide presentation, complete with images. This is a required activity.

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• What is the company’s mission, vision and values
• How old, large is the company?
• Who is their target markets?
• Company products and services
• Who are its major competitors?
• What is its reputation / industry standing?
• Where is the company’s headquarters located?
• Recent company achievements and activities?
• What training programs are offered?