Business Finance Homework Help

See attachment first

Address these seven question/statements:

1. Identify the company and do some library research to give background of that company. What distinguishes this company from its competition?
2. Identify the both needs and wants that the television commercial addresses.
3. Would you purchase the item or service? Why or why not?
4. What do you think worked well (or worked poorly) with the commercial as it relates to needs and wants?
5. From your understanding of customer satisfaction, which commercial seemed to do the best at satisfying the customer?
6. One key requirement of customer satisfaction is to understand what the customer expects versus what the customer perceives (gets). For the TV commercials presented, which one seems to meet or exceed what the customer expects?
7. Discuss how and why customer satisfaction plays such an important role context of its importance to Total Quality Management.