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Internationalization of Bosnian Black Coffee Brand Presentation
For this module, you will create a presentation on the strategic directions for the company in the case study, Internationalization of Bosnian black coffee brand: Bringing the traditional coffee experience to the world. After reading the case study, you will present the following 11 slide presentation in class the Monday after the presentation is due. At a minimum, the slides must contain:
- Title slide
- The problem presented in the case
- Strategic questions that you need to decide related to the case
- PESTLE analysis and summary findings
- SWOT analysis and summary findings
- Porter’s Five Forces analysis and summary findings
- Options for the strategic direction of the company
- Recommendation for one of the strategic directions
- Additional information needed to implement the decision
- Concluding thoughts and summary
- References