Business Finance Homework Help

UCLA Airbnb Brand Community Dialogue Paper

 

1. Audience Analysis: determine the target audience for the brand. Who are they? Provide a profile including demographics and psychographics. Based on the findings from the profile and conversations on the platform, select three platforms to utilize moving forward. Identify the significance of using the three platforms. (3 platforms are Twitter, Instagram, Facebook.)

2. Brand Dialogue: review the interactions taking place between the organization and the consumer. Look at the last five interactions per platform. What interactions are taking place? Are they responding to questions? What’s the response time? Are they sharing additional content?