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Chapter 1 Creativity and Strategic Innovation Management Discussion

 

Readings: Chapter 1 The Changing Business environment in Goodman, M., & Dingli. S. (2017). Creativity and strategic innovation management: Directions for future value in changing times (2nd ed.). Routledge  

Part 1

For the following do not just give your personal opinion but give a supported answer

  • What causes change?  
  • What is creativity and why is it important in times of discontinuous change?
  • Why change is both a creative and a rational process

Part 2

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios:

As applied to your current professional career

As applied to enhancing, improving, or advancing your current professional career

As applied to management, leadership, or any decision-making position

As applied to a current or future entrepreneurial endeavor

OR

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organization’s strategy and how they use these concepts to compete.