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Howard University Syncretism in Advertising Discussion

 

I’m working on a advertising discussion question and need an explanation and answer to help me learn.

In the Coke and Christmas Case, the notion of a advertising positioning strategy where the product or service is linked to a time, day or various calendar event is reviewed.

Anytime one system is laid down over another, it is called syncretism.

Can you think of one or two more currently in place? Explain why they specifically work to sell the product or service. If you were an advertiser can you think of as example of syncretism you might create for a brand or service? What would it be?