Business Finance Homework Help

I need help with a Management question. All explanations and answers will be used to help me learn.

Research alternative channel management techniques

For this Discussion Board, please complete the following:

Determining how to get products in front of customers for purchase is an important part of any marketing strategy. There are many factors that companies must take into consideration, including the following:

• Target market
• Brand positioning
• Product life cycle
• Company goals

Luxury products have different distribution models compared to value products.

Consider tax preparation software, such as this one. This product has a short life cycle each year. It launches in January and ends its dominant time in the marketplace by April 15. It is marketed for purchase during tax season. After-tax season, consumers can still purchase it, but they must search for it themselves.

Respond to the following:

• What are the distribution locations used by the brand? Be sure to detail both direct and indirect channels.
• Why do you think the company uses this strategy, and how does it benefit the company?
• What would you do differently to distribute this product?