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Maryland Institute College of Art GoPro Target Market Discussion Question

 

I’m working on a advertising discussion question and need support to help me learn.

Go Pro is a leader in social media marketing. #goprohero9 is favorite campaign among Millennials and sports enthusiasts. https://www.instagram.com/p/CL4wJpIHfSW/?utm_source=ig_web_copy_link

Using this post, answer the following:

  • Who’s the sender or source?
    • Which brand? (encoding)
    • What do you believe is the message the sender wants you to understand? (encoding)
    • What do you the sender to be saying?
    (decoding)
    • What’s product is being promoted?
    • What other channels have you seen this on?
    • Has this social media campaign or ad influence a future purchase?

Be sure to respond to two other classmates or else you will lose points. (attached)