Business Finance Homework Help
University of Maryland Evaluating Value & Product Life Cycle Discussion
There are three discussion topics. Choose any two topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday. Make value-added reply posts to at least two of classmates by 11:59 p.m. Eastern Tuesday. A minimum of two reply posts is required, but three or more value-added replies to classmate threads may earn maximum credit. Respond to each topic as a separate thread, and label your post by topic number so that it is clear which topic is being discussed.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more. You will also need a minimum of two references to support your reply responses to classmates. For maximum credit, you will need three or more.
See Content>Discussion Expectations for full instructions.
TOPIC 1: Offerings
PROMPT: The offering represents a bundle of the product and its services designed to deliver value to customers. The offering consists of the product (e.g., features and benefits), price including total cost of ownership, and any service or experience components. Describe the specific elements of the offering for a specific theme park, a restaurant, or an online car dealership. Be sure to name the specific offering and then list and describe the components of the offering under tangible and intangible categories.
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TOPIC 2: Evaluating Value
PROMPT: Choose a familiar product and brand that you regularly use. List the benefits (tangible and intangible) that you receive as a customer from this product. Don’t name the product and see if a classmate can determine the product from your perceived benefits. You may comment on whether they are correct within your thread.
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TOPIC 3: Product Life Cycle
PROMPT: Describe the product life cycle stage in which wireless home security systems (e.g., Ring and SimpliSafe) currently reside. Discuss how the product life cycle and the internal and external environment might impact, or have impacted, the marketing of these offerings. Each stage of the product life cycle poses different challenges. Be sure to reflect on how the internal and external environments affect strategic marketing decisions.