Business Finance Homework Help

Case Study: Old Spice: Repeating success in the face of a competitive threat

No exact word count. As long as you answered all questions

Market-based considerations for your paper:

Give an overview of Old Spice’s product line

Describe the market for men’s care product lines and the competitive environment Old Spice faced as they looked what they should do with their product line

With the competitive environment the way you’ve described, detail why Bodywash is an opportunity

Customers

What are the customer segments for Old Spice?

What are the customer segments for Body Wash and are they the same as Old Spice’s customer segments?

Branding & Positioning & GTM (go-to market) considerations for your paper:

What are the challenges Old Spice risks in trying to launch products around a brand that is ‘stale’ or considered ‘old’ and underperforming?

Given the market and the customer segments what was Old Spice’s best target for their concept and why?

What are the risks from competitor’s (esp Dove)?

What have you ascertained to be the best positioning for Old Spice in this market and why?

What were the core insights about the target customer segment that drove how they marketed Old Spice?

Why (or why isn’t) the SuperBowl the best place to launch the ad campaign for Bodywash considering it is so expensive?

What considerations should Old Spice make in terms of channels and why?

Analysis

Why (or why was it not) a good decision for Old Spice to focus on body wash given their existing, successful portfolio? (make sure to reference the case and the case exhibits were relevant)

Required Diagrams:

SWOT Analysis

With regard to SWOTs

– Present them as appendices

– Please fill them out with analyses for each section – these are bullets they don’t have to be essays.