Business Finance Homework Help

Read the Hierarchy of Effects Theory article linked here and ( https://open.umn.edu/opentextbooks/textbooks/388). Reflect on a recent purchase experience you had with a new product or service. Submit an initial post that addresses the following questions:

• Outline each of the six steps in the Hierarchy of Effects process: Awareness, Knowledge, Liking, Preference, Conviction, Purchase
• What were your experiences as you went through the process of purchasing the product or service?
• What marketing mediums were effective? What was not effective?
• Is there anything that you would have approached differently?

Please include a citation to at least one specific marketing approach that the brand leveraged in its marketing effort.

please use the student’s perspective to finish this discussion.

thank you!