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Tribes Seth Godin Marketing Discussion

 

I’m working on a marketing writing question and need a sample draft to help me understand better.

Check out the following TED talk from marketing guru, Seth Godin:

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

https://www.ted.com/talks/seth_godin_the_tribes_we…

Let’s keep this short and sweet – what concept(s) can you apply from Seth Godin’s Tribes to Meytal and her successful Kickstart campaign?