Business Finance Homework Help

(1a) IDENTIFY, DESCRIBE and EXPLAIN EACH OF THE VARIOUS SECTIONS of the Mehta et al. article on “Leadership Style, Motivation and Performance in International Marketing Channels: An Empirical Investigation of the USA, Finland and Poland.” (NOTE: EXPLAIN THE ARTICLE USING YOUR OWN WORDS. STATED DIFFERENTLY, DO NOT CUT AND PASTE SENTENCES OR ENTIRE PASSAGES FROM THE ARTICLE, WHICH WOULD CONSTITUTE PLAGIARISM.)

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(b) Separately, DEFINE and DISCUSS participative, supportive and directive leadership styles, motivation and performance as discussed in the article.

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(c) Then explain how various dimensions of culture influence the relationship between leadership and motivation.

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(d) Based on your reading, can the three leadership styles be used on a standardized basis by manufacturers to motivate their international distribution partners, or based on the findings of the study, do they need to be adapted to the cultural dimensions of each country market? 

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(2) The following questions are based on the HBS CIBA-GEIGY (CG) Case. 

(a) Based identify and describe the central problem facing CG? EXPLAIN your answer in detail.

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(b) Identify and explain in SUBSTANTIVE DETAIL the PROS and CONS of launching Fevex? In your assessment, do not forget to consider the impact of the environmental variables (economy, political-legal, competition, culture, etc.). 

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ECONOMIC ISSUES

PROS OF LAUNCHING   FEVEX

CONS OF LAUNCHING   FEVEX

 

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CULTURAL ISSUES

PROS OF LAUNCHING   FEVEX

CONS OF LAUNCHING   FEVEX

 

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POLITICAL-LEGAL   ISSUES

PROS OF LAUNCHING   FEVEX

CONS OF LAUNCHING   FEVEX

 

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COMPETITIVE ISSUES

PROS OF LAUNCHING   FEVEX

CONS OF LAUNCHING   FEVEX

 

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(c) Based on your assessment of the pros and cons and the environment, would you recommend for or against launching Fevex? JUSTIFY YOUR ANSWER WITH A DETAILED EXPLANATION.

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(d) Even if you recommended AGAINST the launch of Fevex, identify and discuss each of the following: 

(i) What TARGET MARKET do you suggest that CG should pursue for Fevex in Nigeria?EXPLAIN your answer in detail.

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(ii) What PRODUCT STRATEGY do you suggest that CG should use for Fevex in Nigeria?EXPLAIN your answer in detail.

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(iii) What PROMOTION STRATEGY do you suggest that CG should use for Fevex in Nigeria?EXPLAIN your answer in detail.

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(iv) What PRICING STRATEGY do you suggest that CG should use for Fevex in Nigeria?EXPLAIN your answer in detail.

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(v) What DISTRIBUTION STRATEGY do you suggest that CG should use for Fevex in Nigeria?EXPLAIN your answer in detail.

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(3) The following questions are based on the HBS Grupo Televisa (GT) Case. 

(a) Identify and describe the central problem facing GT? EXPLAIN your answer in detail.

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(b) What arguments can you posit FOR and AGAINST GT’s marketing attempts for its various products and services that include TV programs, radio programs, and magazines and publications, etc., in USA? 

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TV PROGRAMS

PROS

CONS

 

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RADIO PROGRAMS

PROS

CONS

 

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MAGAZINES AND   PUBLICATIONS 

PROS

CONS

 

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(c) Based on the assessment in (b) above, do you recommend GT entering the US market? Defend your position by offering suitable explanations. 

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(d) Based on the assumption that senior management may ask you to go ahead with entering the US market Even if you recommended AGAINST GT entering the US market, identify and discuss each of the following: 

(i) What TARGET MARKET do you suggest that GT should pursue in the US?EXPLAIN your answer in detail.

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(ii) What PRODUCT STRATEGY do you suggest that GT should pursue in the US market?EXPLAIN your answer in detail.

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(iii) What PROMOTION STRATEGY do you suggest GT should pursue in the US market?EXPLAIN your answer in detail. 

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(iv) What PRICING STRATEGY do you suggest that GT should pursue in the US market?EXPLAIN your answer in detail. Why is pricing strategy very important with respect to the French Plan?

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(v) What DISTRIBUTION STRATEGY do you suggest that GT should pursue in the US market? EXPLAIN your answer in detail.

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(e) What FOREIGN MARKET ENTRY STRATEGY do you suggest that GT should pursue in the US market? EXPLAIN your answer in detail.

The Articles needed for assistance in this are:

Leadership Style, Motivation and Performance in International Marketing Channels: An Empirical Investigation of the USA,

Finland and Poland”,“Pharmaceutical Marketing Practices in Third World Countries,” HBS Case on CIBA-GEIGY and HBS Case on GRUPO TELEVISA