Business Finance Homework Help

Please draft a business plan to include an executive summary, swot analysis, marketing plan & strategy, financials, etc.

Mission Statement

To annually highlight the individual achievements and successes of professional women who are leaders, innovators, and influencers in their respective fields of business.

Financial Requirements

The Strategic Financial plan of the company is to acquire annual sponsors, grants, and other resources that will promote nationwide media coverage and ultimately expansion into Central and South America.

The pricing structure is a unique niche, based around the Miss America or Miss Universe competition model. The potential gross margins are to exceed 5 million within the next 12 months. Competitors like Miss America award $45 million in cash and scholarships every year.

Goals/ Objectives

Currently, MCA is in one state and in one city. Plans are being developed to expand the opportunity for more women to participate in the MCA experience. In so doing, MCA wants to host regional competitions in every state and Central/South America continent, air the event on national TV, and grow the brand into a household name.

Market Analysis

Participation in MCA can reach over 2,500 participants within the next few years and over 12,500 participants beyond five (5) years. It would seem natural to have a pilot program, within the state of Florida, where local competitions can be held in cities throughout the state. The winner and possibly the “Runner Up” will participate in Orlando for top honors. Contestant growth is expected to reach a huge expansion of contestants and over five (5) million dollars in sponsorship, donations, competition fees, and business partnerships, within the next 12 months.

Competitors

Miss America, Miss USA, and Miss Universe

The MCA competition is the only pageantry platform that focuses on a woman’s career accomplishments, community service initiatives, and on the combination of inner and outer beauty of each contestant. Within the MCA competition, it is not about wearing glass slippers, it is about breaking glass ceilings.

Marketing and Sales

The company will market its products and services through the following methods and sales channels:

– radio
– posters
– fliers
– TV ads
– internet ads
– social media
– content marketing – viral marketing
– email marketing
– direct marketing
– digital marketing

Ms. Corporate America Organization LLC requests a bank line of credit in an amount up to $15 million for purposes of supporting and expanding its inaugural operations in promoting corporate beauty events that highlight women in business.

EXECUTIVE SUMMARY
For 15 years, the Ms./Mrs. Corporate America Competition (MCA) has bought together hundreds of the brightest business professionals, community leaders and government officials for a night to recognize some of America’s brightest and exceptional women. The competition represents the future of business.

Company Information
For 15 years, the MCA Organization has been striving to emphasize character, integrity, and business acumen without compromising the natural beauty of women. MCA also provides a platform for women to strengthen leadership skills, enhance self-confidence, and a means to promote themselves to accomplish personal and professional goals. The Ms. Corporate America’s name is trademarked and owned by the LLC.

Management
Anissa King, President & CEO and has been at the helm since the LLC’s inception. There are 7 other team members on staff.

Products and Services
MCA has a full complement of services to offer women who are seeking to improve their opportunity to meet or exceed their professional goals such as networking, brand building, PR/marketing resources, coaching, leadership training, business development, and national/international exposure.

Customers and Target Market
Participants are women who are corporate executives, female founders (CEO’s), and community and civil servant leaders, between the ages of 21-65, who live in North, South or Central America.