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1.        Explain what is meant by convergence in marketing. 
2. List two characteristics of convergent approaches to marketing communication 
3. Provide three examples each of traditional and digital marketing approaches by completing the table below:   Traditional approach Digital approach
4. Explain the customer’s role in convergent marketing. 
5. Describe the impact of convergence on the following traditional marketing approaches, by   completing the table: 

  

Traditional marketing approach 

Impact of convergence 

 

Broadcasting such as television or radio 

 

Print, such as newspaper advertisement 

 

Direct mail, such as flyers 

6. Explain how current technologies and distributed services impact on convergent solutions and give an example of one such a technology or service.7. Identify two situations in which you would need to engage technology experts to implement your marketing communications.8. List five tasks where you might need the help of marketing experts to achieve your marketing communication goals. 9.Explain the importance of maintaining business networks appropriate to a convergent marketing solution and provide one example of such a network.10. Provide the name of the Act that apply to the field of marketing communication by completing the table below:   Legislative requirement Name of the Act   

Telemarketing for example telephone calls 

  

Consumer legislation that protects consumers and ensures fair trading 

 

Legislation relating to spam 

 

Legislation relating to privacy and implications for direct marketing 

 

Code of Ethics for advertising 

11. Provide an explanation of the role of the Advertising Standards Board and Bureau.

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12. Explain three different ways that could be used to present ideas to staff in the workplace

and at least three factors that you should consider when choosing the best way of

presenting ideas to staff.

13. Assume you have had an idea about implementing a new workplace communication

system at work called Slack whereby work teams communicate through a single, shared

workspace making communication easier. Also assume that you have overheard your

Manager discussing this system with another colleague recently. However, you know that

your team of staff are unfamiliar with the system.

Explain two different methods you would use to communicate your idea to your Manager

and to your team, explaining how you would take into according to the differing familiarity

with the concept in communicating your idea.

14. Explain why communicating ideas in a personal setting and within the workplace may differ.

15. Your Manager at work constantly blocks your ideas. Explain three reasons for his negative response to your ideas. Each reason should relate to your Manager’s values, beliefs and attitudes.

16. Identify five skills and/or attributes that you consider are important for a person to have when participating in the development of ideas. For each skill or attribute you list, outline why you consider this skill or attribute to be important. 

17. Read the article at the following link and, in your own words, discuss two habits that assist people to discuss great ideas. 

http://www.fastcompany.com/3051713/hit-the-ground-running/8-habits-of-people-who-always-have-great-ideas

18.Explain how storytelling can assist in communicating ideas.19.Explain two key storytelling techniques that can be used for communicating ideas.20.Describe the benefits and risks of the technique of humour in presentations or debates about ideas. 21.Describe a benefit and a risk of sharing personal information in a presentation or debate.22. Describe two techniques that can be used to ensure that information provided duringa presentationis relevant to an audience.