Business Finance Homework Help

I’m working on a marketing discussion question and need a reference to help me learn.

The text defines “marketing concept” and the “4 P’s.”

• In your own words, explain both of these concepts, detail why both are important to a marketing plan.
• Define
  “marketing” and “sales” and explain how they are different from one
  another, and how they depend upon one another for successful marketing.
• Does “marketing” have a function in church operations? Explain and support your answer.

Generational
trends lead to distinctly different attitudes, values and behavioral
patterns that must be considered when developing a marketing plan.

• Describe in
  detail the “generational cohorts” according to the text, and explain the
  different values and motivational factors between them.
• When opening a
  new ice cream store in your hometown, how would your advertising
  messages differ from one generation to the next? Describe in detail how
  you would create appeal to each of the groups.

Explain how the Scripture “Jesus Christ is the same yesterday and today and forever.” (Heb. 13:8) relates to all demographic groups.