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Northern Arizona University How Does Apple Use Strategic Management to Compete Discussion

 

For the third case study, read case #32 out of the text book titled, “Apple Inc. – Where’s the next innovation”. After reading the first nine chapters, and listening to the lectures, answer the following questions:

1.How does Apple use strategic management to compete?

2.What is leadership’s role in Apple’s strategic implementation?

As you are answering the two questions, you need to think about the key over arching question, how can we create a sustainable competitive advantage in the marketplace that is not only unique and valuable but also difficult for competitors to copy or substitute?