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MKTG 500 Strayer University The Real You Marketing Plan
Create the third part of your marketing plan in 8–12 pages:
- Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.
- Develop the company’s pricing and distribution strategy.
- Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
- Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
- Develop your online and direct marketing plan most relevant for your product or service and audience.
- Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.