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WU The Worlds Largest Nonalcoholic Beverage Company Essay

Reading: Reading: Marketing Management
- Chapter 6: Understand Consumer and Business Markets
- Chapter 7: Segmentation, Target Marketing, and Positioning
Video:
- T. (2016, April 28). Marketing: Segmentation – Targeting – Positioning [Video]. YouTube
  https://youtu.be/0srjdRDh99Y