Business Finance Homework Help

Homework: Topical News article – summary and write-up, 3-5 pages, single space

choose articles from this website, you can choose not only one article, 1~3 article should be appropriate.

https://www.marketingcharts.com/

Thus, what you should do is summarizing and showing your opinion or analysis.

–

Some related information you might know about this course:

COURSE DESCRIPTION
This course examines the financial impact of integrated marketing programs on a company’s bottomline. Students learn the basic metrics, terminology, and key formulas for planning, managing, and
analyzing marketing programs. Students also learn how a business constructs a more comprehensive
financial plan, by analyzing profit and loss projections, breakeven analyses and a marketing allowable to
set and achieve financial goals. Students apply these analyses to create financial projections and
marketing budgets to project key metrics such as return on investment calculations, cost per inquiry,
cost per response, cost per click, response profitability and customer lifetime value. Through the study
of marketing best practices, students learn how to set the financial criteria for success, create
measurable integrated marketing campaigns, and apply the metrics to direct and digital media.
COURSE PREREQUISITES:
None.
COURSE STRUCTURE/METHOD:
To meet our learning outcomes, this course is structured around various content, activities and
assignments each week. In addition to the In Class Topics we will cover, which are outlined in the
syllabus, each week you will see what work you need to Prepare, what assignments and assessment let
you Demonstrate your knowledge and mastery, additional information to Explore and some questions
to help you Reflect on your learning and experience each week.
1
 PREPARE: contains learning materials that the instructor would like you to review and engage
with in preparation for this session. This may include readings, videos to watch, podcast to listen
to, blogs to review etc.
 DEMONSTRATE: contains activities, principally assignments and assessments that provide you an
opportunity to demonstrate your understanding and mastery of the knowledge, skills and
abilities covered in class, in support of the learning outcomes. This is where the instructor will
post the weekly assignments including the work to be graded (and links to the Assignments
Section within Brightspace/LMS)
 EXPLORE: contains learning materials and activities which you can explore if you wish to delve
further into any of the topics covered in the session. These are not required but optional and
will add value to your broader or deeper understanding of the topics covered in the session.
 REFLECT: contains questions, prompts, ideas which may help you reflect on your learning and
experience in this session or more broadly in the course. A key part of effective learning is
developing the cognitive skill of reviewing what you have learnt, contextualizing your learning,
making links with other topics you are studying and with your own experience. These reflections
are typically not graded, but an opportunity for you to deepen your learning.
 Course delivery format is online synchronous, once per week
 Organization of the course (lecture, discussion, team projects, etc.)
 Brightspace is the only learning management system you can use.
COURSE LEARNING OUTCOMES:
 Analyze financial statements to identify business performance objectives as context for
marketing plans
 Examine the financial impact of marketing programs on the acquisition and retention of
customers
 Create multi-year financial projections to evaluate different marketing plans and inform
marketing decisions and budget for media mix
 Design measurable integrated marketing campaigns to deliver a positive return on investment