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Assignment Content

1. PurposeMBA Business Plan componentContextOne of the most important elements in a business plan is the market analysis. A market analysis is a qualitative and quantitative assessment of a market. It includes data collection and estimation in reference to the market size and value, characteristics of the intended customer base, in-depth evaluation of the competition, barriers to entry, and the regulatory environment. An accurate and detailed market analysis allows entrepreneurs to determine whether the market is sufficiently large to build a sustainable, profitable business. In this assignment, you will complete a market analysis for your proposed organization and create a report that can be included within a business plan.InstructionsWrite a 525-word report that includes the following sections:Use the APA formatted Week 3 Market Analysis APA (in Resources below)Section 1: Business overview, mission, and vision
2. Section 2: A Market analysis that includes the following components:
   • Market overview/needs analysis
   • Target market
   • Competitive analysis
   • Value proposition
   • Section 3: Recommendation
3. Use the Week 3 Market Analysis Research (in Resources below) document for details on what to include in each section.Cite references to support your assignment.