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SMC Market Analysis for Zara External and Internal Factors Case Study

 

Let’s apply what we learned last week about strategic analysis to the Zara case. Choose one of the three analytical tools we reviewed in Chapter 2 (Value Chain, Five Forces, Resource-Based View) and analyze Zara based on what you’ve read in the textbook. Here are a few tips

  • Five Forces – List the five forces and identify whether the industry (not Zara, but the industry in which they compete) is high or low on each of the forces. Then identify 1-2 technology strategies Zara uses to help them address that industry force.
  • Resource-Based View: List the four attributes necessary to sustain a competitive advantage according to the RBV. Then list 2-3 technology strategies in use by Zara to create a valuable, rare, inimitable, non-substitutable value proposition.
  • Value Chain: Describe each of the five primary components of the Value Chain and describe 1-2 technology strategies Zara uses in that link of their value chain. Then identify 2-3 technology strategies in use by Zara’s secondary value chain components (e.g., HR, IT, procurement…).