Business Finance Homework Help

PDF guide attached

this project
is to simulate the launch of a new firm. Therefore, you are starting with very little in the
way of resources or assets.

General:

• Collegiate level writing is expected
• You should make the corrections suggested by your instructor
• Well organized and professionally formatted
• NO spelling, grammar or punctuation errors
• Submitted as ONE Word document to D2L (Be sure you use the Chalk and Wire
folder)
Plan Checklist:
• Cover page
• Flyleaf (optional) – just a place for art, pictures, images – not required, but nice
• Table of Contents
• Executive Summary (should also serve as your Introduction)
• Description Feature and Benefit Chart
o Includes feature and benefit chart
o Includes 4-5 SMART objectives
• Segmentation
• SWOT with action plan
• Supply Chain Plan
• Price plan
• IMC – these will vary somewhat depending on your specific plan, but this is
typical:
A creative brief for each distinct part of your plan

Examples of content

This is NOT to
be a fantasy about a make believe company! Thus, statements such as these are not
allowed:
“My firm has been endorsed by
“Our product has won
“We have been named the leading product in our class”