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SEU The Impact of Covid 19 on Consumer Behavior Chapter 4 Data Analysis

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1.2. Research Questions

This research aims to provide more clarity on the effects of the COVID-19 pandemic on consumer behavior by answering the following questions:

How have consumer attitudes changed as a result of the COVID-19 pandemic?

How has the pandemic affected consumers themselves?

What new patterns have emerged as a result of these changes in consumer behavior?

1.3. Research Objectives

The project has four main objectives:

To determine why consumers are giving up on self-fulfillment needs during pre- and post-COVID-19.
To examine if consumers are mostly spending on essential products only.
To know the awareness of saving and investment.
To find effective strategies to be adapted in changing of consumer shopping behavior.

2.6. Hypothesis

For the purpose of this study, two hypotheses have been adopted:

Hypothesis 1: “The Covid-19 pandemic has significantly changed consumer behavior from pre-pandemic patterns.”

Hypothesis 2: “Consumer behavior has adapted to include savings and safer shopping habits.”