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GCSU Business Strategy & Policies Starbucks Company Team Strategic Analysis Project

 

Using your STARBUCKS company, complete and submit the following components of the project.

  • Introduction
  • History & Overview of the Company
  • Section 1: Internal Situation Analysis
  • Internal Assessment & Analysis
  • Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, an overview of resource capabilities, etc.)
  • Description of products/service offerings
  • Value Chain Analysis of one key product
  • Overview of competitive strategy for one key product

Note: This component of your report should follow APA format including a title page, references page, in-text citations, and use Times New Roman, size 12 font. Your assignment should be at least 3 pages in length, not including title or reference pages.