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WK 3 Aware of The Dove Campaign for Real Beauty Discussion
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Review Consumer Insight 12-1 Mind the Gap-The Real You and the Ideal, in Chapter 12 of the textbook. In your dialogue response please, answer the following questions integrating a Biblical worldview:
Are you aware of the Dove Campaign for Real Beauty? Dove Sketch campaign? What was your initial reaction? Has your reaction changed over time? Please explain.
Dove’s parent company Unilever owns Axe and at the time also owned Slimfast. Does this make Dove Real Beauty and Dove Sketch campaigns a sham? Or can the still be authentic? Please explain.
The 2004 TV, print, and billboard Dove campaign illustrate the increasing power of social media and viral marketing. What are other social media-driven successful advertising campaigns?
What ethical concerns are associated with ads that portray a standardized ideal image of beauty?
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