Business Finance Homework Help

Key Components of a Marketing Plan  

• Executive Summary 
• Introduction of Product/Service
• Missions and Goals
• Environmental Analysis & SWOT
• Target Market
• Positioning Statement and Branding Strategy
• Pricing Strategy
• Distribution Strategy
• Promotional Strategy
• Conclusions
• Environmental Analysis & SWOT ,Target Market 

THIS IS THE BREIF QUESTION, I have the answers

What is the PRODUCT you wish to introduce?

What are the PRICES you want to charge and/or the including a discussion of what the profit looks like you intend to make

What PROMOTIONS do you intend to use to get your Marketing message across to your target market?

What PLACE/DISTRIBUTION methods do you intend to use to get your product to the masses? 

1. A heart rate/ecg monitoring strap. Like apple watch etc

2. Two kind of charges: one time charge for product 400$. Monthly subscription charge for service 100$ for coaching

3. One time Profit with product purchase – 25% (100$) plus monthly profit for subscription – 25% (25$)

4. 10% Discounts on holidays, or on purchase of product+service, or when bought by a group (>4 units)

5. Online platforms. Website, social media, mass emails, mass messages, ads 

Who is the target market? Why?

What specific methods of distribution do you want to use? Do you want to have a storefront? Online presence? Both? Direct Sales?

Depending on the International City/Country you plan to target, why did you pick that area for that particular product? Why that target market?

Where do you plan to be headquartered?

Everything needs to be specific and spelled out directly. 

1. People interested in health and wellness products for themselves; coaching institutes, personal trainers, healthcare providers for their clients

2. To begin online – can reach out globally, easy with use of social media, need less resources. After having certain sales, have stores – ultimate goal to address customers who always want to see and buy. Keep both in the end.

3. Western countries. People are more aware about health and wellness gadgets, so easy to engage them. More affordable. Emphasize on customers having heart related issues or the ones athletic and want to improve performance. As they have relatively higher demand for the product than other population. So they will agree to spend money to purchase.

4. Headquarter in India/USA. As cheap labour. Company headquarter for production along with engineering team located there. Easy to keep a track of progress. Will have lesser cost of investment, easier regulations to follow. Another headquarter in USA to meet with supply and services 

you just have to explain the two points

1.Environmental analysis and swot,

2target market