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AUM Marketing Strategy Discussion

Please provide answers to both questions (2-3 pages max).

Q1. Marketing Principles#1 (MP#1)

a)Discuss Marketing Principle#1

b)What are two major advantages of a solid understanding of this Principle?

c)What are the inputs in the management of MP#1? (customer heterogeneity)? Using a company/brand of your choice, discuss each input in the framework.

Q2. What is your firm’s marketing strategy? You may choose to discuss your current firm or any other firm.

a)What is your firm doing to build a relative advantage vs. competitors in the minds of your targeted customers?

b)How is your firm building barriers to competitors copying this advantage to make it sustainable?

c)How is your firm “selling” this relative advantage?