Business Finance Homework Help

Differentiate between “push technology” and “pull technology.”  Name a company (other than those described in the textbook) that uses “push technology” and describe how the company uses it.  Do the same for a company that uses “pull technology.”

PROFESSOR’S GUIDANCE FOR THIS WEEK’S LE:

Twitter vs RSS

Twitter can be stressful in a way that RSS is not. Both are digital, but RSS is more active and Twitter is more passive.

RSS gives you content that you have deliberately subscribed to. Your Twitter stream contains updates from people you have chosen to follow, but also unwanted content. This unwanted content comes in several forms: unwanted content from people you chose to follow, retweets, and worst of all tweets that people you follow have “liked.” You can turn off retweets from people you follow, but you can’t avoid likes. Twitter also has ads, but I find ads less annoying than the other unwanted content.

When an item shows up in your RSS feed you make a choice whether to open it. But Twitter content arrives already opened, including photos. I’ll subscribe to someone’s RSS feed even if I’m interested in only one out of twenty of their posts because it is so easy to simply not read the posts you’re not interested in. But if you’re only interested in one out of twenty things people say on Twitter, then your stream is 95% unwanted content.

Peer posts:

jana

Push technology is a type of communication that takes place over the Internet when data is pushed from a server to a customer without the customer requesting it. Most push technologies have to be approved or subscribed by a customer. When customers approve a subscription, the product is delivered without any further approvals. If the server (sender) initiates the transfer and sends information (it can be, for example, a notification) to the client without receiving a request, the process is implementing push technology. For example, web sides use push technology to update the customer in real-time, such as News. In addition, web applications and electronic devices apps (computers, cell phones, tablets) use push technology to inform the customer about new available posts or send notifications that new content is available (N/A, 2019)1.

Pull technology delivers the content to many different types of devices and applications. The pull technology is defined by transferring information that is initiated by request sent from a customer to a server. If a customer goes to the Internet and starts to search for some website and the server opens the website for them – that is considered for pull technology because the customer initialed the content. For example, the content computer, cellphone, and tablets applications must be checked by the customer while using it; or the web application must be manually refreshed by the customer (N/A, 2019)1.

One of the companies that use push technology is Netflix. If the customers subscribe to this, then they will receive notifications on their cellphone or tablet that there are new series coming soon.

The company that uses pull technology is, for example, Kindle. The customer has to type the name of the book’s author, pay for it is applicable, and then the server will send the content to their E-reader.

References:

(N/A), (2019)1, What Is Push Technology? – Glossary Of Tech Terms, https://websitebuilders.com/how-to/glossary/push/

(N/A), (2019)2, What Is Pull Technology? The Explanation Is Surprisingly Easy, https://websitebuilders.com/how-to/glossary/pull/

tinuke

Differentiate between “push technology” and “pull technology.” Name a company (other than those described in the textbook) that uses “push technology” and describe how the company uses it. Do the same for a company that uses “pull technology.”

What is Push technology?

Push technology is used to push out or expose a product to a target audience. Push technology is a trending software and service distribution; it can also be called webcasting. The user usually subscribes to a certain service supported by the web browser. (Bidgoli,2017). The user does not have to waste time or wait for the information to be delivered.

What is Pull technology?

Pull technology means the individual articulates the need before getting information, such as when a website is typed into Google or Firefox to enable the individual to access a certain website. It may not be the overall best for businesses; people hardly request marketing information. (Bidgoli,2017).

The difference between “push technology” and “pull technology

Pull technology does not deliver content automatically. Pull technology is not usually used for business to customer (B2C). It may not be easy to generate funds for companies looking for customer subscription. On the other hand, in push technology an individuals’ favorite web content can be updated and sent to the desktop or android phone. Push technology is effective for business to consumer (B2C) and business to business marketing (B2B). A food manufacturer can send the latest information on new organic products to all their dealers and customers. It is used in downloading antivirus updates. It delivers content to users automatically. It could be at specific dates or times. The company offering the service is the one doing the pushing most times. Push technology is used to improve customer relationships and customer loyalty as well as cash flow. (Abbasi et al., 2020). A difference in Push technology is that it cuts overload by automatically delivering very relevant information to a users’ desktops. (Hibbard, 1997).

Example of a company that uses push technology

Coca-Cola has a robust network, by utilizing push technology, it is used by the sales force and driving trade promotion money to push and capture the minds of intermediaries to activate them to become ambassadors who promote and sell the product to the last line of consumers.

Example of a company that uses push technology

An example is podcast hosting company sites such as Blubrry, Libsyn, and Buzzsprout; when a newer podcast episode is published to a really simple syndication feed, it stays on the server until a feed reader demands it. Another example is instant messaging and text messages.

References

Abbasi, Waqee A.; Ali, Tahir, (2020). Role of Augmented and Virtual Reality Marketing in Organizational Development. Journal of Marketing & Management, 11 (1), 1-19. https://gsmi-ijgb.com/wp-content/uploads/JMM-V11-N…

Bidgoli, H., (2017) MIS, 8th ed. Cengage Learning

Hibbard, J. (1997). Pull technology fights back. Computerworld, 31(21), 55-56. https://www.proquest.com/trade-journals/pull-technology-fights-back/docview/216054932/se-2?accountid=34773.