Business Finance Homework Help

Assessment type:Applied Report

Length: 3,000 words (excluding reference list)

Task:

You are a consultant for a marketer who wants to introduce a new premium chocolate bar targeted at an affluent market. Explain how an understanding of Attitude, Drive/Motivation, Self and Personality may help this activity

Guidance. Find an affluent (Luxury) brand of chocolate. Identify the marketing communications that the brand uses to communicate the symbolic benefits of the product. Align these symbolic benefits to core concepts determined from “self and personality”, drives and motivations and then finally the development of positive attitudes towards those emotional communications. Now, suggest a line/product extension that you can apply that theory too (your new premium chocolate bar)

Assessment criteria: