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Professor and Class,

How will you reach the necessary Channels to communicate with your prospective Customer Segments? 

This is where the business development person comes into play. It requires a specific individual to be able to sell in a service business. They must be flexible and resilient to get into the person that makes the decision. They also need to adapt quickly to the needs and demands of the customer (Kawasaki, 2015). A level of trust is extended to the Business Development associate which relies on them utilizing their knowledge base and experience to communicate with the customer segments (Kawasaki, 2015).

Word of mouth is another way to open the channels to outside customers. The main customer that has already been approached to some degree reached out after a quarterly meeting review. This facility works with the hospital and has been searching for a service company (Kawasaki, 2015).

What type of relationship does each of your Customer Segments expect you to establish and maintain with them?

The customer segment relationships are unfortunately based on the need of the segment. Some segments will require a partnership for long-term service, and some will just want to know the job is completed and the paperwork is filed (Kawasaki, 2015). These relationships are determined by the size of the facility, the amount of equipment that is covered, and the type of service requested (Notes).

The primary determination on this will be the size of the facility and the amount of equipment that is covered. Whether it is all the equipment which generally goes along with a partnership or an in depth relationship to understand what is happened to a small amount of equipment where the customer just requires that knowledge it is done (Kawasaki, 2015).

The type of service requested has a minor role in this I have seen through experience that even the large accounts sometimes just want a one-time service, and the smaller accounts want the contract for the discounts, the knowledge of continual service, and a scheduled routine.

What questions or uncertainties do you have about the brand you would like to create?

I have gone back and forth with questions and uncertainties, but nothing specific about the brand I want to create. I have questions regarding contingencies for my goals and uncertainties about recruiting the right staffing to provide the service standard that will be key in driving the business (Notes). The brand is something that is and has been existent in multiple countries around the world.

References

Kawasaki, G. (2015). The Art of the Start 2.0. New York: Penguin Group.

Notes, J. 5. (n.d.). Branding and Sales. Retrieved from https://blackboard.strayer.edu/bbcswebdav/institut…