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FCCM Digital Media Channel Attribution Analysis
- In my recording (during 4 min) We have to choose a company/brand and look at the different touchpoint the company had created. Choose a particular product. For example, the email, social media, or maybe website “touchpoint” that the company created to try to push that content. Examine maybe 4 or 5 touchpoint example and see what type of contribution iz it early on the journey, assisting channel or last interaction? How can the customer interacts with the company- the key touchpoint that chosen company chosen to adopt on a regular basis-
- For example they are social media base like instagram SME might focus on email.
- Analysis those touchpoint how the company used it.
- Why it is important for the brand to interact with the customer?
- Izit to gather more data/information about them and use that to personalize the content?
- How the relationship between the company and customer can be enhanced using online touchpoint?
- How can they create a twoedusson.comway relationship by using these touchpoints?
- Usually is by data gathering/ by giving the customer something else back contribute more personalize Attribution modeling (focus) Different Attribution Critically discuss how online tools/software may assist the marketer in developing their understanding of digital media attribution.
- Please allow me to share with you that we have to apply the theory to the chosen company, and remember not to analyse the company. Whats the tutor want from us is that the understanding of the theory and apply it to the company
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