Business Finance Homework Help

In class, we will learn about consumer attitudes. One of the important subjects in this area is “Implicit Attitudes” (also known as “Implicit Associations”)which is what this mini-assignment will cover.

Step A: First, go to https://implicit.harvard.edu/implicit/takeatest.html (click). Here, take at least two (2) IAT tests of your choice (you can, of course, take more if you’d like). Set the results of these two tests aside for later — copy-paste the results into a Word document or save screen captures.

Note: Make sure to read the sections that describe the methodology (“How does IAT work?” and “What about order effects?”). Also read the sections that describe the behavioral implications of implicit associations (“Why should I care about my IAT score?” and “What can I do about an implicit preference that I do not want?”).

Step B: Read the following two articles to learn more about implicit associations.

Ch. 3 of Malcolm Gladwell’s book “Blink” (click HERE).

Scientific American article “I love him, I love him not” (click HERE).

Step C: Based on Steps A and B, answer the following questions about the first IAT test you took.

Share the result you saved in Step A. What did it say?

What did the result say about other people’simplicit associations? Please describe. Be sure to copy-paste the bar chart into the assignment.This bar chart shows the distribution of implicit associations among millions of survey takers.

Discuss your findings from #1 and #2 by relating it to what you read from the two articles in Step B (“Blink” and “I love him, I love him not”). IMPORTANT: Use direct, word-by-word quotes (“…”) from the articles to support your arguments. Make sure to include the following points in your discussion.

• Where do you think your implicit association came from? Discuss multiple possible sources and how these sources may have influenced your implicit associations.

How do you think this implicit association can potentially affect your (or people’s) behaviors or decision-making in a real-world setting? Also, how would you prevent these implicit associations from affecting yourself and others? For example, researchers suggest that people focus on “creating strategies that deny implicit biases the chance to operate, such as blind auditions.”