Business Finance Homework Help

Hello, I need assistance with answering two of my discussion questions. 

Question 1: Describe the essential elements of a persona. Define the key demographic factors that are the basis of how customers are grouped and categorized. Which of these factors are most important for your business? 

How to Respond: Class, please create a separate paragraph for each item:

1. Describe the essential elements of a persona.
2. Define the key demographic factors that are the basis of how customers are grouped and categorized.
3. Which of these factors are most important for your business?

Also, please remember to include at least one reference/citation in your initial response to support your work. APA. 

Question 2: Review a current product or service in the market and describe its target market. Generate a persona for this company’s primary target market.

How to Respond

Class, please separate your responses into at least 2 paragraphs – one for each question.

1. Review a current product or service in the market and describe its target market.
2. Generate a persona for this company’s primary target market.