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Strayer University Prices of Goods in The American Economy Business Questions
Activity I: For many years, critics have charged that intermediaries contribute strongly to the rising prices of goods in the American economy. Would business marketers improve the level of efficiency and effectiveness in the channel by reducing as far as possible the number of intermediate links in the channel? Support your position.
Activity II: An increasing number of manufacturers are adopting more sophisticated purchasing practices and inventory control systems. What are the strategic implications of these developments for business marketers wishing to serve these customers?
Activity III: Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to http://hill-rom.com and, first, describe the products and services that Hill-Rom offers to hospitals. Next, describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital.
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