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COM 230 Southern NH University Nike Sneakers & Coca Cola Drink Ads Discussion

 

Choose two direct mail pieces, magazine ads, or online ads. Choose different designs that would likely have two different target audiences. Upload scans or photographs of the designs.

Then, address the following: Compare how the personality of the brand of each is communicated through the use of color, type, and graphics. Do the designs effectively use the design elements in the composition? Explain how the designs are effective, or explain what they lack. Was visual hierarchy used in these designs? Explain how it is used or what the designs lack in visual hierarchy.

In response to your classmates’ post, build on their critiques of the designs. Can you find areas for improvement? In other words, does a particular design have a poor use of color, graphic, or type choice? Explain what you would have done differently as the designer. Attached is Student post