Business Finance Homework Help

First part: read an article “HAS THE SMARTPHONE DESTROYED A GENERATION_”, then write comments on it (Do you agree with the descriptions? How will this impact marketers?) could be 1-2 pharagraph.

second part: Refer to the section in the textbook on American Core Values (in the chapter – “Influence of Culture on Consumer Behavior”). Attach 2 examples of print, digital or video advertisements which reflect some of these core values.

For each advertisement, discuss the following:

1. Identify the core value

2. Is this core value frequently used to encourage use of the product/service?

3. Are these core values shifting, and if so, in what direction?

4. Is the ad effective? Why or why not?