Business Finance Homework Help

Please choose the following brands to conduct a Brand Content Audit (covering China only).

• Lay’s 

Your content audit report must include the following items,

• “What did the brand try to do via various marketing communication in influencing its target consumers?” ~ a summary of your investigation, including visuals (screenshots) from various touch-points, and time frame (suggest choose recent month to focus);
• “How you will rate the brand’s marketing content?” ~ provide an assessment of this brand’s content, using tools learned from the class;
• “How the brand can do better” – propose an improvement plan

You’re expected to reflect key learning from the Campaign I course, i.e. Brand Communication Strategic Triangle, Content Planning Path-to-Purchase Journey, Content Marketing Matrix.